Make Money with Blogging - LinkedIn Learning Free

How to Make Money Blogging in 2023

Blogging:

Making money from blogging is a pipe dream. You can write from anywhere globally on the subjects of your choice, working independently and forgoing the 9 to 5. Even though it requires much effort, anyone, even beginners, may do it with the appropriate plan.

Of course, starting a blog is the first step. Then, to eventually make money from your site, you'll need to expand its readership.

This thorough book will show you the practical steps you need to take to start a blog, increase your readership, and expand your site, whether you're just searching for a side gig or want to earn a living from blogging. Finally, you'll discover the powerful tools you may utilize to convert visitors to your website into cash.

10 ways to making money through blogging
Choose a lucrative niche
Expand your blog's content and establish a reputation.
Advance and expand
Promote on your blog and provide premium memberships
Sell products
Become a partner
Put sponsored content together
Provide advice-seeking services

How much money can a newbie blogger expect to make from blogging? It's possible to make a living as a blogger, contrary to popular belief. According to the finance blog Millennial Money, bloggers may earn up to $100,000 annually after two years of gaining readers and traffic. Bloggers can make an additional $500 to $2,000 per month during the first year of their careers.

Let's look at a few examples from this study of successful bloggers:

As you can see, you can earn a wide range of income as a blogger. But aside from the numbers, there are a few essential takeaways to remember before you begin:

Making money blogging is realistic for anyone.
There are several different ways to make money blogging.
Successful bloggers tend to use many of the same strategies to make money.

Let's break these ideas down further and discuss what, exactly, these strategies are.

How to make money blogging, part 1: Build your online presence.

To begin earning money, you will first need to establish a blog and work to expand your readership. Consider it in this light: increasing visitors to your blog will increase revenue.

Because of this, the first step towards making money with your blog is to choose a good blogging topic and to get the word out about your site. Here is the procedure to follow:

Choose a profitable niche

If you've just started a blog, the first question that's undoubtedly running through your head is, "What should I write about?"

You will need to choose a specialty before getting started with your writing. Choose a single, overarching topic to write about on your blog so that you may zero in on a particular area of interest and draw in a more specific audience.

It is vital to begin picking your niche by considering your interests. After all, you will devote much time and energy to this topic. But, if you are serious about generating money via blogging, you need to also consider the subjects that people are interested in reading about, which will eventually be sustainable financially.

With this in mind, there are three inquiries that you need to make of yourself to choose an appropriate niche for your blog:

What are my interests?
Who is my audience?
Which topics are profitable?

Question 1: What are my interests?

If you want your blogging efforts to be successful over the long run, write about a subject you are genuinely interested in.

In a similar vein, consider the amount of professional experience you have. It will be more difficult for you to establish yourself as a reliable source of information in that business if you do not already have any past links to the blogging specialty in which you want to specialize.

On the other hand, if you have previous job experience, education in that sector, or contacts in that field, you are already equipped to create blog entries about the topics you have experience in. Developing a sense of credibility among your audience will come more naturally to you. Look at these different blog ideas; they'll flow your creative juices.

Question 2: Who is my audience?

If you need to learn about your specialty and give knowledge or information that meets a crucial need, readers will flock to your blog. Readers will also flock to your blog if you offer expertise or data that satisfies a critical condition. Consider the kind of readers you may get based on the topics that interest you the most.

The next step is to consider the different challenges individuals confront in various industries and the answers they seek. You'll then be able to establish a blog whose primary focus will be on reaching out to the demographics above and supplying them with the information they need.

Question 3: Which topics are profitable?

Even though you may write a blog on almost anything, some blog categories are often more lucrative than others. Consider the potential for sales inside a particular topic area when determining whether you can generate money via blogging with a specific niche.

If you start a blog on cooking, for instance, writing an article about the best kitchen equipment gives you a fantastic chance to promote affiliate links or post adverts on your website. If you are considering starting a digital marketing blog, you think of potential prospects of selling e-books and providing consulting services.

Types of blogs that make money

Several types of blogs can be profitable if you know how to manage them strategically, but here are the most common:

Business and marketing blogs
Finance blog
Health blogs
Fashion blogs
DIY and crafts blogs
Nutrition and food blogs
Lifestyle blogs

Whichever niche you choose, it's essential to consider the monetization factor from the beginning and set goals for making an income from your blog. This will ensure you build a strong foundation from the get-go.

If you're still stuck on what niche to focus on, these blog examples can help provide guidance.

Scale your blog content.

When you've settled on a particular area of interest, it's time to start producing content for your website. Once you get started, remember that your plan for your articles is just as crucial as the actual writing you will be doing. Your essays will need significant paper but require considerable research and preparation.

On top of that, you will want to submit fresh material steadily and frequently without lowering the quality of the posts you make. The following is information that you should be aware of when you begin developing and growing your content:

Choose suitable topics.

In the same way, you choose a strategic area of focus for your blog, you'll also want to pick strategic subjects to write about. The ideal themes should achieve both of the following goals:

They cater to the requirements of your ideal audience and provide them with a solution that is both considered and practical.

They focus on keywords that have large search volumes, which is a statistic that represents the number of individuals who are searching for a particular term or subject within a specific period (typically one month). If the number of individuals searching for a particular word is high, then it follows that more people are interested in learning about that subject. Your articles will rank well on search engines if they give in-depth responses to the questions that people type into search engines. This, in turn, will attract more visitors to your website (more on that later in Step 4).

Creating catchy headlines is another crucial stage that shouldn't be skipped for any reason. Make sure that each of your blog subjects has an attention-grabbing title to go along with it. The more attention-grabbing your blog titles are, the more likely people will click on them to read the content.

Post consistently

You will need to consistently update new material to achieve your primary objective: to increase the number of people visiting your website. To optimize the amount of organic traffic you get, you should make it a weekly goal to write at least three to four new blog entries.

In addition to that, you should make it a habit to post regularly. It is not a good idea to publish many articles in a week and wait to write something the following week. Instead, you should make an editorial calendar and organize a regular publication schedule in advance. This will indicate to Google that you maintain an active and healthy blog.

Distribute the workload

As you consider making money blogging, remember that you're building your online presence and sharpening your entrepreneurial skills. You'll soon realize that creating upwards of 3 posts per week is a lot to handle alongside business management.

Still, keep that from slowing down. Consider getting extra help as you launch your blog to scale your content quickly. You can do this by:

Outsourcing some content to freelancers so you can scale your content quickly.
You are opening up your blog for other bloggers to publish articles on your site (a great free option for you that also gives publicity to the guest contributor).

Whichever option you choose, the bottom line is that you structure your workload to enable you to focus on business strategy and writing.

Build a reputation

Once you've created a large amount of strategic content, the next step toward making money blogging is establishing yourself as an authority in your field. These tips will help guide you:

Try guest blogging

Begin by increasing your internet presence, notably through writing and blogging. You may pitch guest post ideas to online sites in your niche. Remember to include a link to your blog with your pitch as proof of your experience in the industry

Browse your favorite magazines to see whether they publish content from outside authors to locate guest blogging possibilities. The following publications allow guest authors with links to their Contact Us or Contributor pages:

Entrepreneur.com
New York Times Op-Ed Section
Inc.com
Business Insider
Forbes Opinion Section

If you already follow any bloggers that write about topics related to your field, you may search for their names online to discover the publications in which they are featured. This will direct you to websites looking for guest contributors to post their stuff.

You may send an email or message via LinkedIn to a writer or editor to propose an idea to them. You may also include their thoughts if you already have a connection with them on Twitter and you use that platform. These are two social media platforms used the most often by professionals. They are frequently an efficient approach to contacting individuals involved in an online publication.

If your suggestions are only sometimes approved, you should keep them from getting you down. It is a typical circumstance for many people, and as you improve at outreach, more people will accept the pitches you make. Apart from that, the more material you publish, the more you will build up your reputation, making it more straightforward to post.

If you're fortunate, certain publications will pay you for the contributed content that you write for them. This is already a terrific place to start when it comes to getting money from blogging. Having said that, even if guest blogging doesn't pay you monetarily, it's still a great way to network with other people in your industry and get a head start on expanding your following. You'll need a lot of experience before you can get a guest column, but it's possible.

Guest blogging

Guest blogging also benefits from providing backlinks to your blog, which boosts your SEO. This is important because it makes your site more visible on search engines like Google, thus directing traffic to it. Read this article for more tips on SEO for bloggers.

Collaborate with experts

Working closely with people already considered experts in the industry is yet another technique to build up your reputation. You will get greater visibility due to this, and it will help you create an audience.

Begin by reaching out to pros within your blogging field - this may be a successful guest writer you follow or the editor of your favorite magazine. Inquire about the possibility of interviewing the person in question, either as a guest post or for publishing on your site. Even though this may seem an audacious request, individuals in this position are often delighted to participate in interviews since doing so raises their profile.

Similarly, encourage the work of other bloggers operating within your sector. Offer a shoutout to their articles in your postings on social media and your site, and participate in a conversation with them on Twitter. They will also begin reading the information you provide, returning a favor.

Encourage and foster growth.

You are aware, at this point, that the more people who read your blog, the simpler it will be for you to make money. Because of this, increasing the number of visitors to your website is an essential step toward generating cash from your blog.

Before we start advertising your blog, it is essential to remember that marketing your work requires consistent effort continuously. As soon as you have finished publishing your blog, you should immediately begin advertising your website along with the other procedures. Even if you have a growing audience, promoting your website will continue to be just as crucial to the overall success of your blog as the actual act of writing itself.

Here are some strategies to get the word out about your business and develop your reputation:

Optimize for SEO

As previously said, search engine optimization is required to get your website featured on Google. One of the easiest methods to get visitors to find your blog is to provide material that ranks on the first page of organic search results for relevant searches. If you want people to find your blog, provide material on the first organic search results page. For example, if you create a baking blog, you'll want to ensure it ranks high in search results for phrases like "birthday cake recipes" and "carrot cake recipes."

To accomplish this, you should strive to produce the most informative blog posts found anywhere on the internet and optimize these posts by using strategic long-tail keywords. Long-tail keywords are a specific type of keyword that targets your precise audience.

While it may seem frightening, identifying these keywords is relatively straightforward for novices to understand, particularly with specialist tools designed for keyword research. These kinds of blogging tools, such as Google's Keyword Planner, SEMrush, Ahrefs (seen below), and many more, lead you in the direction of the phrases that you need to include in your post.

Supposstill needs to have yet to reach an audience with search engine optimization (SEO) or keyword research. In that case, it is recommended that you schedule some time to complete a brief online SEO course. Many of these courses are offered at no cost. The Beginner's Guide to SEO by Moz is an excellent resource for getting started with SEO.

You may also refer to our blog post checklist to ensure that you have addressed all of the fundamental aspects of SEO, including keyword research, image optimization, and other considerations.

Create a newsletter

Another way to drive traffic to your blog - and make money as a result - is by creating an email newsletter to promote your content. This will ensure that people who find your blog will return to read future posts.

But how do you get people to subscribe to your newsletter in the first place? Here are some ideas:

Make lead magnets: Individuals are more inclined to sign up if given something of value in exchange. Lead magnets, sometimes known as "freebies," are simply incentives you provide in return for a subscription. Your offerings may be a free e-book or guide, a free slide deck or online course, or a promo code for your online business.
Generate sign-up forms: Opt-in boxes often take the shape of pop-ups or slide-ins requesting viewers to subscribe. They tend to capture the attention of site visitors more than static text since they are difficult to ignore. You may design an opt-in form instructing people to subscribe to your emails. Another option is to create opt-in forms that showcase your lead magnets and request visitors' email addresses in return for the free gift.

Build a social media strategy.

You would be making a significant error in your blogging practices if you did not promote your posts on social media. In the same vein as search engine optimization (SEO), social media marketing is an excellent and free technique to increase awareness.

Not only should you post a link to your blog on the channels you use for your personal life, but you should also consider creating other social media accounts just used for your blog. If you want to advertise your blog on Facebook, you may want to consider establishing a Facebook business page and dedicated company profiles on Instagram and YouTube.

You may continue to increase your following by producing material to support your articles. Create posts on Instagram and Pinterest that incorporate photographs or infographics and then link back to the corresponding articles on your blog inside those posts. You may also convert the material of your blog into videos and upload them to YouTube. After each video, you can link to the position most relevant to that video.

Use your imagination.

Using various innovative content forms will allow you to extend the scope of your reach even further. You might also offer expertise by beginning a podcast, holding a webinar, and publishing instructive how-to videos on your website. The more diversity of material that you provide to represent yourself as an expert in your subject, the greater the likelihood that someone may stumble into your blog.

You should first provide this information at no cost to build your following and direct visitors to your blog; however, at some point in the future, you should begin charging a fee to generate more cash. When considering how to monetize your blog, remember this as you go through the steps.

How to make money blogging, part 2: Monetize your content

Once you have a strong content strategy and a growing online presence, you'll probably wonder how to monetize a blog.

To start making money with your blog, you'll want to use tools to enhance your website and resources like company partnerships and affiliate programs. Here are some ideas:

Advertise within your blog
Offer paid subscriptions
Sell merchandise
Add affiliate links
Write sponsored content
Provide consulting services

Now that you've set your blog up for success, here's how to earn a profit using the methods above:

Advertise within your blog.

You may create cash from blogging by including advertisements from Google AdSense in your blog entries. This is one approach to making money blogging.

What precisely is meant by the term "Google AdSense"? It is a piece of software that enables you to sell advertising space on your websArdwaArd; Google will fill those areas with advertising relevant to your blog and website visitors. When people watch or click on those advertisements, you, in turn, get financial compensation.

This widely used and very profitable advertising scheme enables bloggers to monetize the traffic that visits their websites. You can choose the ad sizes, shapes, and placements that best suit your needs. This allows you to maximize the number of clicks you get while providing visitors with a non-intrusive browsing experience.

If you decide to go this route, there are a couple tricks that will help boost your earnings:

Create high-quality content: Even if your goal is to make money with your blog, you should always prioritize the quality of your content. If your content is strong, you'll get traffic. And when you get traffic, your blog becomes an attractive space for advertisers.
Identify profitable keywords: While researching your blog content, keep an eye out for transactional terms in which advertisers could be interested. They include words like "Top DSLR cameras" or "How to shoot great images," which might lead to a sale.
Choose ad style and size strategically: The visual appearance of your ads can be the determining factor in getting clicks. You need to make your ads visible, but you'll also need to ensure they don't annoy the reader. For the best results, colors that are part of your color scheme contrast nicely with the background. Tools like Bannersnack are an excellent option for customizing your ads' design.
A/B test your ad placement: Not all ad space is equal when making money using ads. The same ad can perform differently depending on its location - for instance, at the top, bottom, or side of a page. Conduct A/B tests to determine which ad spaces get clicked on most, and use the results to inform your ad placement moving forward.

You can also add an ads.txt file to your blog. While Google AdSense is the biggest provider, using ads.txt allows you to connect with providers other than Google.

Offer paid subscriptions

A second tip for making money blogging is creating and selling subscription plans. This lets loyal readers buy access to exclusive content.

Of course, some of your content should remain free - after all, readers will want to explore your blog before deciding whether to buy. But you can supplement the freebies with in-depth posts that offer exclusive insights subscribers would be willing to pay for.

Preview each exclusive post to pique your readers' interest and then ask them to subscribe to continue reading.

A similar but slightly different approach is to offer paid memberships to your site. You can reward members with various perks, including access to webinars, downloadable resources, and free blog content.

Sell merchandise, e-books, and more.

Another profitable option is to sell products directly through their site. To do this, you can open an online store that takes visitors now to your products. This lets you sell items related to your blog niche or personal brand.

Remember that your products don't have to be physical; many bloggers also opt to sell digital goods.

Here are some options for the kinds of items you can sell:

E-books
Online courses
Webinars and virtual events
T-shirts, stickers, and merchandise with your blog logo
Handmade crafts and other goods

For example, if you run a fitness blog, you might sell branded sports equipment. Consider selling digital travel guides for download if you manage a travel blog.

Become an affiliate

Remember when we looked at how much bloggers are actually making? Their expense reports show that nearly all top bloggers use affiliate marketing as a monetization strategy. There's a good reason for this: affiliate marketing is a relatively easy source of passive income.

Affiliate marketing means you make money blogging by promoting other people's products. Add affiliate links to various products or services within your posts, site, or social media accounts. When your site visitors click on those links and purchase, you'll earn a commission from the sale.

To find brands to partner with as an affiliate, browse the web for affiliate marketing programs to connect you with different products or companies. Some of the most popular programs include:

CJ Affiliate: Connect with widely recognized brands and earn commissions by promoting their products.
ShareASale: Build profitable partnerships with brands across a variety of sectors.
Amazon Associates: Promote products sold on Amazon and earn up to 10% in associate commissions.

Affiliate marketing is a method that is beneficial for both professional and personal blogs; thus, you should take the time to experiment with a few different platforms to determine which one works best for you.

Write sponsored content

When the readership of your blog increases, you may be contacted by businesses interested in becoming one of your sponsors. Since you effectively promote their items to your audience, the corporation will reimburse you for each article you make and publish on their behalf. These types of positions often come with additional benefits, such as the opportunity to test and provide feedback on free items offered by the firm.

Most of these postings are product reviews or other examples of how one might use a company's goods or services. To keep the confidence of your readers, it is essential to promote only those things in which you have a strong personal belief. Moreover, seek partnership opportunities that will allow you to publish several sponsored articles that may be spread out over a more extended period. This assures that there will be a steady stream of money.

You don't have to sit around and wait for businesses to discover you to take advantage of these changes. Take the initiative to contact the most influential organizations in your industry and inquire about the possibility of receiving sponsorship from them. Be sure to clarify why the cooperation will benefit the business. Explain to them, for instance, how many people visit your website regularly and what benefits they would get by gaining access to your audience.

Provide services in the field of consulting.

Using all the expertise you have acquired as a professional blogger is the last step in making money via blogging. You may market yourself as a coach or consultant by using your blog as a portfolio and offering your knowledge services as produce; you could work with people or as inline, depending on your work. Several different kinds of blogs serve as a natural stepping stone for establishing a full-fledged consulting firm in various fields, including marketing, nutrition, and design. For instance, you might use the skills you've gained through blogging to launch a career as a consultant specializing in digital marketing or as a food coach.

To get things rolling, you should first attempt selling your services to specific customers and luring them with unique bundles and deals. You might also extend into group services such as conferences, public speaking events, webinars, and online courses. This would be an additional avenue of expansion for your business. Suppose individuals discover that your blog gives beneficial insights. In that case, they will be prepared to pay for customized, one-on-one guidance to meet their requirements.

Make a livelihood out of blogging by starting your own site.

Blogging is more than just a pastime; it's also a means to generate money and live on your own terms. If you want to make money, you should start a blog. As you've seen, there are a lot of different methods to monetize the visitors that come to your website. If you want to increase the size of your audience, improve your reputation, and turn a profit with your content, follow these guidelines. You'll be well on making cash from your blog if you have a mix of good business sense, competent monetization tools, and high-quality material on your site.

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