With millions of active users, Instagram has grown to be one of the most well-liked social media platforms in Nigeria. Because of this, many companies are already using Instagram ads to raise sales, enhance traffic, and engage with their target market. A solid strategy and sufficient platform expertise are necessary for Instagram advertising to be successful in Nigeria.
What are Instagram Ads?
In users' newsfeeds, Instagram ads are postings that have been purchased. These advertisements look exactly like a typical organic post, but they are marked with the word "Sponsored" to make that clear to the Instagram audience. Images, videos, carousels (many images), and collections can all be used as Instagram ads (dynamic product galleries).
How to run Instagram ads:
When running Instagram advertisements, there are a few factors to take into account. The processes for setting up your ad account and selecting the best ad type are covered here.
Create a business account on Instagram
To execute Instagram advertising, you must first create an Instagram business account. You may easily convert an existing account to a business account if you already have one. After that, you'll have access to additional ad-related tools like Instagram Analytics.
Switching to a professional account:
Click Find Account in your Instagram settings, then select Switch to a professional account. Choose the category that most accurately defines your company's objectives, then choose business. You have a business account on Instagram. Now finish up your profile by following the advice below.
Identify Your Target Market
For a successful Instagram marketing campaign, you must conduct extensive research on your target demographic on Instagram. You must be able to accurately target the proper demographic if you want your Instagram ads to be successful. You need to be very clear about who your target client is and what kinds of material they enjoy. Learn more about your audience and how they use Instagram by using the analytics tool. Go to "Audience" under "Insights" on your existing Instagram account to locate your target audience. You may view key information about your current followers here, such as their age range, gender, and location.
Choose an Ad Format
The several ad forms available on Instagram include story advertisements, carousel ads, photo ads, and video ads. Select the format that best reflects your objectives and the material you wish to promote.
Establish a budget and a schedule.
Set a spending limit for your Instagram advertising and a time limit for when you want them to run. Both a daily and lifetime budget, as well as a set start and finish date, are options for your campaign.
Creating Your Ad
It's now time to put your ad together. You may create Instagram ad campaigns in one of two ways: by boosting an already-published post or by making a brand-new ad using the Facebook Ads Manager. While promoting a recent post is easy and possible right from the Instagram app, it lacks the customization options available in Instagram Advertising Manager.
Using Instagram Boost is Method 1
By promoting one of your most recent posts, you may begin advertising on Instagram in the simplest possible way. This is easier than Facebook's ad management function.
How to use Instagram ads to increase post views
For the post you want to utilize as an advertisement, click Boost post.
Choose an objective next. There are three alternatives available to you: boost profile views, website visits, or message volume (including WhatsApp message volume).
Decide who your audience is next. You can let Instagram decide who to show your content to (based on your follower data). For instance, age range, and gender You can decide to publish the boosted post on Facebook as well. Now choose your daily budget and the time that the advertisement should run. You can limit the duration or let it run continuously until you decide to stop it.
Using Ads Manager as Method 2
The Facebook Ads Manager may be used to create ad campaigns that make the most of Instagram's extensive ad targeting, creative, and reporting features (remember that Meta owns Instagram). You may use Ads Manager to run Instagram advertising by following these steps:
- Open your Facebook Ads Manager account.
- Click the "Create" button to begin generating a new advertisement.
- Decide on your advertising campaign's goal. Instagram advertisements can be utilized for a variety of objectives, including lead generation, conversions, and brand exposure.
- Determine who you want to reach. Based on their demographics, interests, actions, etc., you can target them.
- Decide on your advertising campaign's budget and timeframe.
- Decide where to put your advertisement. Choose "Instagram" under the placement menu.
- Make your advertisement. Images, movies, or carousel advertising with numerous photos can all be included in this.
- Preview your advertisement to make sure it appears as you intend.
- Send your ad in for evaluation.
Your Instagram advertisement will be live as soon as it has been authorized. Using Ads Manager, you can keep an eye on how it's performing and make any necessary adjustments. To sum up, running successful Instagram ads in Nigeria requires having a solid grasp of your target market, a carefully designed ad campaign, and continual ad tuning.
By using the step-by-step process outlined in this article, you can run effective Instagram advertising that will connect with your target demographic and help you achieve your marketing goals. Be abreast of the most recent developments and industry best practices in digital marketing to ensure the success of your Instagram advertising campaigns in Nigeria, and be ready to modify your strategy as necessary.